Thursday, March 13, 2014

Media Production Specialist

As the name would imply, a Media Production Specialist is a person who specializes in the production of different types of media. The different types of media could be anything from tv to radio. Media Specialist typically are in charge of certain details such as pictures, music, patterns, and any and all edits that are needed for certain products. So they would need to be familiar with certain editing programs.

Media Specialist is a high competition market. In school, one must take several media classes such as video production. One must acquire a bachelors degree as the minimal education requirements. 25,660 to 119,250 is the range of salary that one can make. This particular job market is one that has a very slow rate of growth.

Below is Digwam which is a media production agency.
 
 

Thursday, March 6, 2014

Story Board Artist!


        Since i was a wee little baby, animations have also caught my eye. I'd sit in front of the TV and watch Toonami, and all of the cool animated shows. I've always wanted to create my own world, and be able to share it with other people. Sure, i have a great imagination, but i want other people to see what i see, to share a laugh with a situation that they may not have been able to picture. That is why i'm reviewing Story Board Artist.

        A Story Board Artist has to take a scene from screenplays and translate that into a comic book form of the idea. If something said "On a dark, moonless night, the kids wandered.." they would translate this into a comic so it can be shown to the director and see if this is what he wanted. Most Storyboard artists are coming from animation or another fine arts job. They are required in very action intensive movies and CGI.

       Jobs with Storyboard artist usually mean with movies, for they need help to layout a scene and need to be able to picture it in their minds. 2 - 3 Story Board artists may be hired full time for one movie. Story Board artist can be hired for video games, because of the process of making a video game, reminds me of making a movie, just a lot less real life. They will be needed to plan out the way scenes and characters will look. They can be hired at Sony, or any other big producer of movies and games.





Sources:
               http://www.creativeskillset.org/film/jobs/productiondesign/article_4678_1.asp
               http://www.cgmeetup.net/home/omar-smith-visual-development-artist-sony-pictures-animation/
               http://hollandlastopmotion.wordpress.com/2011/03/28/storyboard/

Wednesday, March 5, 2014

Sports Photographer

The receiver is running down the sideline heading for the end zone. He looks up and the ball is right there, time is running out. So he reaches out his arms and snatches the ball right out of the air. The receiver scores and the team wins the football game. Some people may not have been able to see that exact moment or witness all of the small details that happened in this play. But luckily you were there to take a picture of it close up. Close enough that you could see the sweat dripping off of his face. Can you guess what you are? Your a Sports Photographer!

The first step in how to become a Sports Photographer is you have to love sports. You have to be able to come to work every day love doing what are doing and take pictures of sports. You also have to be good at foreseeing the future and being to foreshadow what is going to happen next.

Second: Sports Photography is very competitive. You also have to be a good people person, because people are what get you the positions that you need to take a great photo.

Third: Start off small and then  work your way up. You don't want to start off with the big leagues right off the bat, because it will be chaotic and you wont have any idea on what to do. So start off withe amateurs and make your way up the ladder from there.

Fourth: You have to know your equipment, be one with your camera. You treat your equipment with efficiency and it will give you good things in return. You also have to know your equipment and how things work. You don't want to sit there missing all of the action trying to figure out why your camera wont take pictures, is because you forgot to take the cap off of the lens.

Fifth: Create a portfolio. Great, so you've taken all of these good photos and now you have no where to put them. Not having a portfolio can risk your photos of being lost. Having a portfolio can benefit you by being able to show the "Big Guns" ( the other photographers) what your skills are and what your progress is.

Sixth: You have to apply, make yourself known. Create websites, do photos for the local newspaper, or even children's sporting events. Don't be afraid to show people your work. You also have to be able to withstand criticism. And most important pick and choose your opportunities.
 Resources:

http://www.wikihow.com/Become-a-Sports-Photographer

www.fitsnews.com

Sunday, March 2, 2014

Wildlife Photographer

Have you ever had a love for nature and animals? Have you ever wanted to journey into the wilderness to see animals in their natural habitat? If so, wild life photography is for you and here is what it takes to become one. You must have an understanding of animal behavior. This allows you to know their patterns so you can safely track them down. It would also be beneficial to have some training in photography. You must know how to promote your work. You need to make a portfolio.
Some companies such as National Geographic require you to have some type of degree and five years experience.

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Thursday, February 27, 2014

Multimedia Designer

   Multimedia is the art form of the digital age. A Multimedia designer combines electronic source material-graphics, audio, text and more into understandable communications for websites, games, video or other media. There are entire films composed on computer, and many films and commercials made today have some sort of computer manipulation involved. Multimedia is also an important part of the business world (i.e. stores that function 100% online). Using a multitude of different softwares, designers who know multimedia are working behind-the-scenes designing and creating graphical, audio and text communications for a many different purposes from new apps to animated movies!
   
Multimedia designers must be flexible and always able to adjust to new technologies that come their way. Since they are somewhat of a “jack of all trades” they have more software to familiarize themselves with as it evolves.
   Multimedia designers are responsible for projects such as: web design, computer games design, video game design, advertising, graphics, animation, podcasts, apps, design for web, interface design, social media, etc…


Wednesday, February 26, 2014

Fashion Advertising and Marketing

Fashion advertising is a specialized and competitive area of art and graphic design. An artsy and creative mind is needed to be a successful advertiser. Advertising is the most important tool for any fashion designer.
The focus for advertisers is on helping a client sell their products. The advertising field is divided into a few different categories such as account services, creative, media, and traffic and production.
  • ·         An account manager is the middleman between the client and the agency. Their job is to pitch the designer’s product as well as project manage the development of potential ad campaigns. Entry-level hires are placed into account coordinator positions. Account planners use qualitative and quantitative research to understand consumers’ buying habits and what will make them purchase or not purchase a product. You could say it’s psychology being used on audience.

  • ·         The creative department brings an advertising idea to life. Copy writers create the written part of print ads as well as the scripts for radio and TV ads. Art directors develop the visual concepts and designs of advertisements and manage everything from preparing layouts for print ads to the filming of TV commercials and photo shoots. Fashion coordinators and merchandise planners work to create a eye catching and unified look in retail stores or magazines. Visual merchandisers are responsible for designing in-store and window displays to attract customers.



  • ·         The media department places ads in the right place at the right time to target the right audience. Media planners use the knowledge of viewing habits along with evaluate editorial content and programming to determine what media to use.

  • ·         The traffic department monitors ad development and submission deadlines, the production department controls how print or media ads are made.

Advertisement doesn't only deal with creativity, it deals with business as well. That is where marketing comes into play.


Marketers track and monitor fashion trends and consumer trends. They know the ins and outs of moving designer labels from showrooms to consumers’ closets and how to keep customers coming back for more. A fashion marketing career often starts with an intern position or a contract job at an entry level. A full time job as a marketing associate furthers your career and allows you to continue to polish your skills. A top job would be marketing director or vice president, directing a team of marketing associates. Successful fashion marketing professionals are: self-driven, business-minded, excellent communicators, social media savvy, creative, thick skinned, quick thinking, and up on trends and current events. Also, being good with numbers doesn't hurt either.

Wednesday, February 19, 2014

Social Media Specialist

A social media specialist’s job includes building and executing social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. They are to generate, edit, publish and share daily content, such as original text, images, video or HTML, that builds meaningful connections and encourages community members to take action. They also set up and optimize company pages within each platform to increase the visibility of company’s social content, and moderate all user-generated content in line with the moderation policy for each community. Other responsibilities include creating editorial calendars and the syndication schedules. So, in a nutshell, the Social Media Specialist is responsible for the ongoing management and growth of the business’s/company’s social media presence in alignment with their business strategies and direction.

To be successful at this job you will need to have excellent consulting, editing (photo/video/text), writing, and presentation and communication skills. It is important that the individual has social networking experience and social analytics tools knowledge, and working knowledge and real-world experience in planning, managing and executing social media initiatives. You will also need to have real-word experience planning social media programs that span blogs, Facebook, and even sponsored Tweets. Likewise you will need knowledge of Digital Marketing current best practices and an understanding of Digital production processes. You also must be knowledgeable of social media legal guidelines. You must also possess knowledge of strategic planning and processes for brand management and creative development. Adequate knowledge of web design, web development, CRO and SEO. You should also have knowledge of online marketing and good understanding of major marketing channels. You should have a positive attitude, be detail and customer oriented with good multitasking, good organizational ability, and have strong negotiation skills. I found during my research that most if not all the companies require 3+ years of experience and either a BS or BA in Communications, Marketing, Business, New Media, Public Relations, or any other related field.

Since we live in a world where the Internet is important, it is a vital part in our everyday lives. Companies need/want to go where the potential customers are, which is online. So, while doing my research I found a ton of companies, across the United States that are hiring a Social Media Specialist. Companies I found that were hiring individuals for this position include Campbell’s Soup, Micro Solutions, Creative Circle, Meridian Technology Group, and O’Reilly Auto Parts, just to name a few.